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Nando's is an international casual dining restaurant chain originating in South Africa, with a Mozambican/Portuguese theme.[1] Founded in 1987, Nando's operates about 1,000 outlets in 30 countries.[2][3]

Nando's specialises in grilled chicken dishes with various piri-piri marinades.

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History[edit | edit source]

The restaurant was founded in 1987 in the Johannesburg suburb Rosettenville when Portuguese-born audio engineer Fernando Duarte took his entrepreneur friend Robert Brozin to a Portuguese takeaway called Chickenland for a meal. After trying the chicken, cooked in piri piri, a chilli sauce originating in Mozambique, they bought the restaurant for about 80,000 rand (equivalent of about £25,000 at the time).[3] They renamed the restaurant Nando's after Fernando. After two years, the restaurant had four outlets: three in Johannesburg and one in Portugal. By 2013, around 1,000 Nando's branches were in 35 countries.[3]

In 2010, Advertising Age magazine named Nando's as one of the world's top 30 hottest marketing brands.[4] As of July 2014, the Nando's restaurant group is ultimately owned by South African businessman Dick Enthoven and his family. Enthoven's son, Robby Enthoven, was responsible for expanding the Nando's chain in the United Kingdom.[5]

Food[edit | edit source]

File:Nandos Food.jpg

An example of food served in Nando's

Nando's specialises in flame-grilled peri peri chicken. The chicken is served in quarters, halves, wholes, and butterfly breasts. It also serves burgers, pitas, salads, wings and wraps. In some countries, Nando's sells chicken livers, espetadas (a large stand with a skewer of chicken breast and grilled peppers) and cataplana (a chicken and rice dish served in a traditional Portuguese copper dish).[6]A range of sides are available to order with these main dishes such as spicy rice, coleslaw, garlic bread, corn on the cob, creamy mash, chips, mixed leaf salad and macho peas.[7]

Global locations[edit | edit source]

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File:Nandos world map.png

Nando's locations worldwide

Nando's has locations in: Australia, Bahrain, Bangladesh, Botswana, Canada, Fiji, India, Ireland, Malaysia, Mauritius, Namibia, New Zealand, Nigeria, Oman, Pakistan, Qatar, Singapore, South Africa, Swaziland, United Arab Emirates, United Kingdom, United States, Zambia and Zimbabwe.[2]

Africa[edit | edit source]

File:Nandos-Canal-Walk.jpg

Nando's take-away in Canal Walk Shopping Mall, Cape Town, South Africa

South Africa[edit | edit source]

Script error: No such module "Labelled list hatnote". The first Nando's restaurant was opened in South Africa in 1987 by Fernando Duarte .[3][8] By 1997, there were 105 Nando's restaurants in the country.[9]

Botswana[edit | edit source]

Nando's has been operating in Botswana since 1993.[2]

Mauritius[edit | edit source]

There are three Nando's restaurants in Mauritius.[10][11][12]

Namibia[edit | edit source]

Nando's launched in Namibia in 1995.[2]

Swaziland[edit | edit source]

There are two outlets in Swaziland, in Mbabane and Manzini.[13]

Zambia[edit | edit source]

Nando's began operating in Zambia in 2002.[2]

Zimbabwe[edit | edit source]

In Zimbabwe, there are a total of 11 restaurants.[14]

Asia[edit | edit source]

File:Nando's Malasia.jpg

Nando's in Penang, Malaysia

File:Nandos Singapore.jpg

Nando's in Singapore

Bangladesh[edit | edit source]

Nando's has been running in Bangladesh since 2007. The first restaurant was opened in Dhanmondi area. It is running there as a franchised business. All four of the outlets in Bangladesh sell halal foods.Template:Citation needed

India[edit | edit source]

Nando's opened restaurants in India in late 2010. As of February 2013Script error: No such module "Check for unknown parameters"., Nando's has restaurants in five cities.[15] Nando's plans additional expansion in India.[16]

Malaysia[edit | edit source]

Nando's has been established in Malaysia since 1998. As of May 2015, there were 69 restaurants operating throughout the country.[17]

Pakistan[edit | edit source]

Nando's has been established since 2001, It has currently eight restaurants nationwide.[18]

Qatar[edit | edit source]

In Qatar, Nando's has been established since 2001, with the first restaurant located on Salwa Road.[19]

Singapore[edit | edit source]

In Singapore, Nando's opened its first restaurant on 9 May 2010,[20] as of December 2015Script error: No such module "Check for unknown parameters". there are eleven outlets in Singapore.[21]

United Arab Emirates[edit | edit source]

Nando's in UAE was established in 2002. There are currently 18 Nando's restaurants operating throughout the country.Template:Cn

Bahrain[edit | edit source]

In Bahrain, Nando's have 3 restaurants operating throughout the country.Template:Cn

Saudi Arabia[edit | edit source]

In November 2016, Nando's returnedTemplate:Clarify to Riyadh and opened its first restaurant in Rubeen Plaza located near Exit 2 on the Northern Ring Road.Template:Cn

Europe[edit | edit source]

Ireland[edit | edit source]

Nando's was first established in Ireland in 2008. The company opened its flagship restaurant on St Andrew Street in the city centre of Dublin in November 2011, employing 60 staff members to manage a Script error: No such module "convert". space spread over two floors.[22][23] As of early 2015, they have expanded to a total of 10 outlets in Ireland.[24]

United Kingdom[edit | edit source]

File:White Rose Centre Nandos.jpg

Nando's Restaurant at the White Rose Centre in Leeds, West Yorkshire.

Nando's opened its first UK restaurant in 1992 in the west London suburbs of Ealing and Earls Court, initially focusing on takeaway food.[3] The UK arm, owned by the Enthoven family via a private equity company, struggled until chairman Dick Enthoven put his son Robert in control. The focus then moved from takeaways to a mixed service (counter ordering and table service) model.[3] Branches also chose individual design and decor to move away from a restaurant-chain image. The company employs around 8,000 staff in the UK and, as of 2013, had over 280 branches in Great Britain and Northern Ireland, with some 60 being halal.[3]

In 2010, Nando's UK won the Sunday Times's best place to work award in the big company category.[25] Its sauces and marinades were also retailed in UK supermarkets.[25]

Nando's claims to have the largest collection of South African art in the UK, with over 5,000 works displayed in restaurants; original artworks are commissioned by the company.[25][26]

Nando's takeaway can also be ordered online to be collected in store.

North America[edit | edit source]

File:Nando's Chicago.jpg

Nando's Chicago in the Streeterville neighborhood

Canada[edit | edit source]

Nando's has operated since 1994 in Canada, with branches in the provinces of British Columbia, Alberta and Ontario.[27]

United States[edit | edit source]

Nando's opened its first United States location in 2008 in Washington, D.C. Nando's currently has over 30 restaurants in the US: seven in the Chicago area, four in Washington, D.C.; thirteen in Maryland; and six in Virginia.[28]

Australasia[edit | edit source]

File:Nando's, Palmerston North, New Zealand.JPG

A Nando's franchise in Palmerston North, New Zealand.

Australia[edit | edit source]

Nando's has been in the Australian marketplace since 1990, when the first restaurant opened in Tuart Hill in Western Australia. As of 2013Script error: No such module "Check for unknown parameters". there were over 270 restaurants in Australia, with further growth planned.[29][30] Nando's Australia uses certified Halal chicken throughout its chains, and they do not come in contact with any non Halal food items.[31] However, they do sell alcohol and bacon in many restaurants.

New Zealand[edit | edit source]

Nando's opened their first store in Glenfield in 2000. As of February 2013Script error: No such module "Check for unknown parameters". there are 31 Nando's outlets in New Zealand.[32]

Controversies[edit | edit source]

Advertising[edit | edit source]

Australian illegal immigrants advertisement[edit | edit source]

In Australia, Nando's ran an advertising campaign based around the 2002 political controversy regarding the mandatory detention of illegal immigrants. The detainees had been waging a hunger strike campaign, even resorting to physically sewing their lips closed. Nando's adverts proclaimed that the strikers "decided to unsew their lips after hearing the news that with every Nando's quarter chicken combo, Nando's are giving away an extra quarter chicken free". Melbourne's Sphere Advertising said that the ad was designed to spark controversy, saying that they knew that "there's a section of our audience that's going to be uncomfortable... but we want to evoke a response".[33]

Malema advertisement[edit | edit source]

During the South African national elections of 2009, Nando's made an advert lampooning African National Congress Youth League then president Julius Malema by using a puppet that resembled him. Malema's lawyers sued Nando's and the original advert was removed. However, an altered version was released, with the puppet's face pixelated and the voice altered. The puppet used in the advert was later sold at auction for R100,000 which was donated to an educational charity.[34]

Last Dictator advertisement[edit | edit source]

In 2011 Nando's launched a "Last dictators" advert in South Africa.[35] The 60-second commercial shows a sad Robert Mugabe dining alone at Christmas in a large mansion while he reminisces about "happier times" with former dictators, such as playing water tag with Muammar Gaddafi, making snow angels in the sand with Saddam Hussein, singing Karaoke with Mao Zedong, pushing P. W. Botha on a swing set, and riding a tank with Idi Amin in a similar fashion to Leonardo DiCaprio and Kate Winslet embracing each other from the movie Titanic while the music from "Those Were the Days" is being played. Musekiwa Kumbula, holder of the Nando's franchise in Zimbabwe, said his group "strongly feels the advertisement is insensitive and in poor taste". The advert also offended Chipangano, a Zimbabwean youth militia loyal to Mugabe, who then demanded an apology from Nando's, threatened to boycott the South Africa-based chain, and demanded the ad be withdrawn or the restaurant face retribution.[36] Nando's South Africa subsequently withdrew the advert citing threats to its staff in Zimbabwe from a youth group.[37]

Tax haven[edit | edit source]

Both The Guardian newspaper (UK) and the American non-profit publication ICIJ received documents in July 2014 revealing the details of past and present offshore clients of wealth managers Kleinwort Benson, including the Nando's restaurant group. The Guardian published its belief that, through the use of businesses in Malta, Guernsey and the Netherlands, Enthoven legally reduces the group's UK corporation tax bill by "up to a third". According to the British newspaper, Enthoven's profits eventually accumulate in the Kleinwort Benson-managed "Taro III Trust" that is based in Jersey and contains at least £750 million.[5]

While no member of the Enthoven family agreed to speak with The Guardian, a company representative responded to the publication's invitation to respond and explained that UK tax laws are not applicable to Enthoven, as "He [Enthoven] is not resident in the US or the UK." The spokesperson also stated that, in the UK, Nando's paid corporation tax of £12.6 million on a profit of £58.2 million for the year ending February 2013.[5]

Nando's Black Card[edit | edit source]

For several years Nando's repeatedly denied that numerous celebrities were issued with a special 'Black' card enabling free meals and soft drinks for five people at any time. Nando's false denials on social media were unwittingly revealed by two musicians who were donating free food to the homeless in Manchester, UK.[38]

See also[edit | edit source]

References[edit | edit source]

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External links[edit | edit source]

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Template:Establishments serving chicken Template:Food chains in Australia Template:Restaurant chains in Ireland Template:Food chains in the United Kingdom Template:Fast-food chains of the United States

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