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MTV
Logo used since 2021
CountryUnited Kingdom
Broadcast areaUnited Kingdom
Ireland
HeadquartersLondon, United Kingdom
Programming
Language(s)English
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Timeshift serviceMTV +1 (2008-2020)
Ownership
OwnerParamount Networks UK & Australia
Sister channelsMTV 80s
MTV 90s
MTV Hits
MTV Music
MTV Live HD
History
Launched1 July 1997
Former namesMTV UK & Ireland (1997–2004)
MTV UK (2004–2007)
MTV One (2007–09)
Links
Websitemtv.co.uk
mtv.ie
Availability
Page Module:Infobox/styles.css has no content.
Streaming media
Sky GoWatch live (UK & Ireland only)
Now TVWatch live (UK and Ireland only)
Virgin TV AnywhereWatch live (UK only)

MTV is a British pay television channel focusing on reality TV and music programming operated by Paramount Networks UK & Australia.

The channel launched as part of MTV Networks Europe localisation strategy in 1997. MTV UK (previously MTV UK & Ireland; MTV One) was launched on 1 July 1997. The channel was set up to provide audiences with local artists and more relevant music content. Prior to the localisation of MTV in Europe, the region was served by MTV Europe which was launched on 1 August 1987. Since February 2011 MTV has been solely an entertainment channel.[1][2]

The channel is in over 10 million homes in the UK and Ireland.[3]


Presenters[]

  • United Kingdom Becca Dudley (2012– current )
  • United Kingdom Bluey Robinson (2012–2016)
  • Republic of Ireland Laura Whitmore (2008–2016)
  • United Kingdom Rickie Haywood Williams
  • United Kingdom Melvin O'Doom
  • United Kingdom Joel Dommett
  • United Kingdom Lilah Parsons
  • United Kingdom Trevor Nelson
  • United Kingdom Michael Gibson
  • Netherlands Simone Angel
  • United Kingdom Justin Lee Collins
  • United Kingdom Donna Air
  • Republic of Ireland DP Fitzgerald[4]
  • Republic of Ireland Danann Breathnach
  • United Kingdom Tim Kash
  • New Zealand Zane Lowe
  • United Kingdom Sara Cox
  • United Kingdom Alex Zane
  • United Kingdom June Sarpong
  • United Kingdom Greg James
  • United Kingdom Sarah Cawood
  • Republic of Ireland Emma Ledden
  • United Kingdom Lisa Snowdon
  • United Kingdom Kelly Brook
  • United Kingdom Richard Blackwood
  • United Kingdom Cat Deeley
  • United Kingdom Edith Bowman
  • United Kingdom Russell Brand
  • United Kingdom Dave Berry
  • United Kingdom Anthony Crank
  • United Kingdom Eddy Temple-Morris
  • United Kingdom Emma Willis
  • United Kingdom Alice Levine
  • United Kingdom Dane Bowers

Subsidiary and sister channels[]

MTV HD[]

On 13 February 2012, a high-definition simulcast of MTV called MTV HD launched.[1]

MTV 90s[]

Main article: MTV 90s (British and Irish TV channel)

MTV 90s is a British pay television music channel owned by Paramount Networks UK & Australia that launched on 31 March 2022 replacing MTV Base. It was first launched as a temporary reband of MTV Classic from 27 May to 24 June 2016. The channel broadcasts music from the 1990s.

MTV 80s[]

Main article: MTV 80s (British and Irish TV channel)

MTV 80s is the British version of the international music TV channel MTV 80s, which began broadcasting on 31 March 2022, replacing MTV Classic. It was first launched as a temporary reband of MTV Classic from 28 February to 31 March 2020. The channel broadcasts music from the 1980s.

MTV Hits[]

Main article: MTV Hits (UK & Ireland)

Launched on 1 May 2001, MTV Hits is a channel which plays chart music videos.

MTV Music[]

Main article: MTV Music (UK & Ireland)

Launched on 1 February 2011 - MTV Music broadcasts non-stop music videos, live performances and artist interviews.[5]

MTV Live[]

Main article: MTV Live HD

Direct from Warsaw and broadcast throughout Europe, MTV Live is a 24-hour standard and high definition music and entertainment channel. The channel was rebranded from MTVNHD to MTV Live HD on 23 April 2012, gaining a standard definition simulcast at the same time. On 29 June 2016, MTV Live HD was replaced by Nick Jr. HD on Sky in the United Kingdom and Ireland but continues on Virgin Media.[1]

MTV Ireland[]

MTV Ireland is an Irish opt-out feed of MTV UK that was launched on 22 February 2004. It features localised advertising and sponsorship for the Irish market. As of February 2019 the broadcasting licence is held by RTTV[6] in the Czech Republic, moving from Ofcom in the UK.

Special events[]

  • MTV Resident in Dublin (November 1999)
  • MTV Crashes Dublin (March 2000)
  • MTV Presents: Street Performance World Championship 2009[5]
  • MTV Presents: Oxygen 2009
  • MTV @ Arthur's Guinness Day 2010
  • MTV Presents Live in Belfast 2010
  • MTV Music Week [Belfast) (November 2011)
  • MTV Crashes Derry-Londonderry (September 2014)
  • MTV Crashes Cork (November 2014)
  • MTV Club Tour (2014)
  • MTV Crashes Derry (Summer 2015)
  • Club MTV Tour (2018)

Defunct channels[]

MTV Extra[]

Main article: MTV Extra

MTV Extra was launched in 1999 and was a mixture of music videos and repeats of MTV programming. Towards the end of the channel's life, programming was dropped and the channel showed solely music videos (under the "Pure Music" name), with MTV Dance in the evenings. MTV Dance was spun off into its own channel on 20 April 2001, and MTV Extra was renamed MTV Hits at 6am on 1 May 2001. MTV Extra is notable for being the only spin-off MTV channel to use the same song title graphics as its parent channel (although it had its own separate idents).

MTV Flux[]

Main article: MTV Flux

Launched on 6 September 2006, MTV Flux allowed viewers to take "control" of the channel by sending in video clips to MTV Flux's website, and requesting music videos. It was replaced by MTV +1 on 1 February 2008, a timeshift service of MTV. MTV had announced that the "Flux" format would be integrated into its other channels, and so the website still remains.

MTV2[]

Main articles: MTV2 Europe and MTV Two

MTV2 was launched in 2002 replacing M2. The channel focused on rock and indie music and featured shows such as MTV2 Most Wanted and Gonzo. The channel was replaced with MTV Rocks on 1 March 2010.

MTV Shows[]

Main article: MTV Shows

MTV's general entertainment channel featuring reruns and new episodes of MTV's reality shows. Formerly MTV R until 1 March 2010. The channel ceased operating from 1 February 2011. Its broadcast capacity was relocated to the Music section of the Sky guide for use as MTV Music.

MTV Dance[]

Main article: MTV Dance (UK & Ireland)

MTV Dance was the dedicated dance music channel with music videos and programming of underground and mainstream dance tracks. The channel was replaced with Club MTV on 23 May 2018.

MTV Rocks[]

Main article: MTV Rocks (UK & Ireland)

MTV Rocks was a channel dedicated to alternative rock music, with other commercial mainstream music types found on MTV's other music channels. MTV Rocks was previously known as MTV Two and was replaced by MTV Rocks on 1 March 2010. MTV Two was previously MTV2 Europe and M2 respectively. The channel closed on 20 July 2020.

MTV OMG[]

Main article: MTV OMG

Launched on 1 March 2018. MTV OMG was the channel for music and gossip, replacing Viva. The channel closed on 20 July 2020.

Club MTV[]

Main article: Club MTV (UK & Ireland)

Launched on 23 May 2018. Club MTV was the channel plays dance, EDM and urban music, replacing MTV Dance. The channel closed on 20 July 2020.

MTV +1[]

Launched on 1 February 2008 at midday, this timeshift service of MTV replaced MTV Flux, which in turn had replaced VH2. Trailers for the channel had aired before and after the launch, highlighting the catch-up ability of the new channel. The channel was known as MTV One +1 between 1 February 2008 and 1 July 2009. Coinciding with the closures of MTV OMG, MTV Rocks and Club MTV on 20 July 2020, the timeshift channel also closed as part of this change, along with the timeshifts for MTV Music and Comedy Central Extra.

TMF[]

Main article: TMF (UK & Ireland)

TMF was launched as a free-to-air television channel on Freeview on 30 October 2002 to compete against EMAP's The Hits (now 4Music). It originally started as a non-stop music channel, although the network featured more programming from MTV and its other sister channels from early 2004. The channel was replaced with Viva on 26 October 2009.

VH2[]

Main article: VH2

VH2 was launched in December 2003 and shown mainly music videos and live concerts. It focused on rock, indie and punk music and branded itself as 'the alternative to manufactured pop'. The channel closed on 1 August 2006 because the main source of income for the channel, ringtone advertising, had slowed down. MTV replaced VH2 with MTV Flux, which was in turn replaced with a timeshift version of MTV.

Viva[]

Main article: Viva (UK and Ireland)

Launched on 26 October 2009, Viva was the new music and entertainment channel, which replaced TMF. The channel shown content from sister channels MTV and Comedy Central, as well as programmes from Nickelodeon and Spike, with some acquired content airing as well. As the only MTV channel sitting on the Freeview platform, it was MTV UK's highest-rating service. The channel unexpectedly closed on 31 January 2018.

VH1[]

Main article: VH1 (UK and Ireland)

VH1 was a channel targeted at 25- to 44-year-olds playing chart and popular music from the 1970s to the present day. It also carried music programming and themed countdown shows from their US counterpart. The channel closed on 7 January 2020.

MTV Base[]

MTV Base was a British pay television music channel from Paramount Networks UK & Australia that focused primarily on hip hop, R&B, grime, garage, reggae, funk, soul and dance music. MTV Base closed on 31 March 2022, and was replaced by MTV 90s.

MTV Classic[]

MTV Classic was a British pay television music channel from Paramount Networks UK & Australia. The channel was launched in the United Kingdom and Ireland on 1 July 1999 as VH1 Classic. It focused on music videos and music specials from the 1960s onwards, sometimes featuring music videos and concert footage from as early as at least the 1940s or 1950s, such as Bing Crosby's "White Christmas" from 1942. It also aired videos from the 2000s and early 2010s. Every November and December from 2013 until 2021, MTV Classic played Christmas-themed music branded as MTV Xmas. On 31 March 2022, the channel closed down, and was replaced by MTV 80s.

MTV on Pluto[]

Beginning in 2022, some MTV-branded channels began to appear on the British version of the Paramount-owned streaming platform Pluto TV - the move followed on from the establishment of similar streams on Pluto in other territories. The streams are, like the rest of the Pluto TV channels, available at no cost to viewers. As of May 2023, the available services included:

  • MTV Reality - screening episodes of MTV's reality shows. This is joined in the "Reality" section of the Pluto guide by dedicated 'box-set' channels for specific programmes, including Catfish: The TV Show, 16 and Pregnant and Pimp My Ride (a dedicated 'MTV On Pluto' section of the guide existed for these channels at one point, but has now been disbanded with the reorganisation of the lineup.)
  • MTV Movie Hits - a stream of music videos drawn from film soundtracks, this was the first MTV-branded music channel on Pluto in Britain.
  • MTV Classic - a stream of archive music videos, reusing the name of the former MTV Classic broadcast channel which closed earlier in the year
  • MTV Love - a stream dedicated to love songs and ballads, which appeared in early 2023; whereas the previous pop-up MTV Love stunts on TV channels were run in proximity to Valentine's Day, this stream has remained available beyond the end of February.
  • MTV Queens of Pop - playing music by female and female-led acts. Appeared in the run-up to International Women's Day in early March 2023.
  • MTV Rocks - rock and alternative music, added May 2023, reusing the name of the former linear TV channel which closed in 2020

Former and temporary feeds have included:

  • MTV Christmas - a temporary channel in the run-up to the festive season, playing Christmas music videos. Not a simulcast of the MTV Xmas channel which had temporarily replaced MTV 90s on satellite and cable, though the two channels were running an essentially similar format.

Logos[]

Awards and nominations[]

Year Association Category Nominee(s) Result
2017 Diversity in Media Awards Broadcaster of the Year MTV UK Nominated

See also[]

  • VH1 (Europe)
  • VH1 Classic Europe
  • MTV Dance (Europe)
  • MTV Hits (Europe)
  • MTV Rocks (Europe)
  • MTV Ireland
  • List of MTV channels
  • Viacom International Media Networks Europe

References[]

  1. 1.0 1.1 1.2 "Revamp for MTV HD". Broadband TV News. 10 February 2012.
  2. White, Peter (31 May 2013). "Viacom carriage deal shakes up Virgin EPG". Broadcast. Retrieved 31 May 2013.
  3. [1] [permanent dead link]
  4. "DP Fitzgerald - Conference Facilitators | Speakers Corner".
  5. "MTV To Launch Dedicated Music TV Channel". Gigwise. Retrieved 31 August 2011.
  6. "Rozhodnutí O Ud Ělení Licence" (PDF) (in Czech). Rada pro rozhlasové a televizní vysílání. 19 February 2019. Archived (PDF) from the original on 8 August 2019. Retrieved 12 November 2020.

External links[]

Template:Paramount Media Networks Template:Paramount Networks UK & Australia Template:Television in Ireland