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Disney Channel

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Disney Channel
2019 Disney Channel logo.svg
Third variant of the May 23, 2014 logo used since 2019
CountryUnited States
Broadcast areaNationwide
HeadquartersBurbank, California
Programming
Language(s)
Picture format
  • 720p HDTV
    (downscaled to letterboxed 480i for the SDTV feed)
Ownership
OwnerDisney Entertainment
ParentDisney Branded Television
Sister channels
List
History
LaunchedApril 18, 1983; 41 years ago (1983-04-18)
Former namesThe Disney Channel (1983–1997)
Links
WebcastWatch live
WebsiteOfficial website
Availability
Page Module:Infobox/styles.css has no content.
Streaming media
Service(s)Fubo TV, Hulu + Live TV, Sling TV, YouTube TV

Disney Channel is an American pay television channel that serves as the flagship property of Disney Branded Television, a unit of the Disney Entertainment division of The Walt Disney Company.[1]

Launched on April 18, 1983, under the name The Disney Channel as a premium channel on top of basic cable television systems, it originally showcased programming towards families due to availability of home television sets locally at the time. Since 1997, as just Disney Channel, its programming has shifted focus to target mainly children and adolescents between ages 7 and 17. The channel showcases original first-run children's television series, theatrically-released and original television films and other selected third-party programming.

As of As of September 2022, Disney Channel is available on basic cable and satellite in over 190 million American and global homes. Original programming/content on/from the channel spans television, online, mobile, video on demand and mobile platforms, with the latter dominated by the DisneyNOW website-app hybrid product. There were 46 Disney Channels available in 33 languages worldwide,[2] but some have either shut down or declined in viewership since 2016 in parts of Europe and most of the Asia-Pacific due to the rise of social media and streaming media platforms as well as the successful launch of Disney+ in certain countries/regions/territories from 2020 onward.

History[]

Main article: History of Disney Channel

Disney Channel launched nationally as a premium channel at 7:00 a.m. Eastern Time on April 18, 1983, under the name The Disney Channel.[3][4] The channel's development with help from its founding president Alan Wagner, and formally announced the launch of its family-oriented cable channel in early 1983. The channel – which initially maintained a 16-hour-per-day programming schedule from 7:00 a.m. to 11:00 p.m. Eastern and Pacific Time – would become available on cable providers in all 50 U.S. states by September 1983, and accrue a base of more than 611,000 subscribers by December of that year.[3][5][6] In October 1983, the channel debuted its first made-for-cable movie, Tiger Town, which earned the channel a CableACE Award.[6] The channel had reached profitability by January 1985, with its programming reaching 1.75 million subscribers by that point.

In September 1990, TCI's Montgomery, Alabama, system became the first cable provider to carry the channel as a basic cable service.[6] Between 1991 and 1996, a steadily increasing number of cable providers began shifting The Disney Channel from a premium add-on offering to their basic tiers, either experimentally or on a full-time basis; however, Walt Disney Company executives denied any plans to convert the channel into an ad-supported basic service, stating that the premium-to-basic shifts on some providers was part of a five-year "hybrid" strategy that allowed providers to offer the channel in either manner.[7][8][9] On April 6, 1997, the channel officially rebranded as Disney Channel, although occasionally marketed as "Disney" from 1997 to 2002.

Programming[]

Main article: List of programs broadcast by Disney Channel

Movie library[]

Main article: List of Disney Channel original films

Television films have also been produced for broadcast on Disney Channel since its launch under the banner of Disney Channel Premiere Films, with the first film released being Tiger Town in 1983, until October 1997, which is when they stopped using the "Premiere Films" label and renamed it the "Disney Channel Original Movies" (DCOM) thereafter. The first movie to be released under the Disney Channel Original Movie category was Under Wraps, a Halloween themed movie that aired for the first time on Disney Channel on October 25, 1997.[10][11][12][13]

The most successful original film under the banner in terms of popularity and accolades is High School Musical 2, which debuted on August 17, 2007, to 17.2 million viewers and set a current longstanding record for the highest-rated television premiere in the history of the channel.[14] Following High School Musical 2, the movie that had the second highest-rated Disney Channel Original Movie (DCOM) premiere was Wizards of Waverly Place: The Movie, followed by Camp Rock, Descendants 2, Princess Protection Program, Teen Beach Movie, and Jump In!.[15][16] It also set a basic cable record for the single most-watched television program until December 3, 2007, when corporate sister channel, ESPN, surpassed it with the telecast of an NFL game between the New England Patriots and Baltimore Ravens on its Monday Night Football programme by 0.3 million viewers more (17.5 million viewers). The Cheetah Girls media franchise was also notably successful in terms of merchandise and sales for its concert tours and soundtrack albums. Its debut film from 2003, being the first Disney Channel original musical television film, premiered to over 84 million global viewers and its sequel premiered to 8.1 million American viewers and in the process became the most successful of the film series. An 86-date concert tour featuring the eponymous girl group was ranked as one of the top 10 concert tours of 2006, smashing the record at the Houston Rodeo previously set by Elvis Presley in 1973, selling out with 73,500 tickets in three minutes at one point.

In addition to its original television films, Disney Channel has rights to theatrically released feature films, with some film rights shared with sister network, Freeform. Alongside films released by Walt Disney Studios Motion Pictures (mainly consisting of releases from Walt Disney Pictures, Walt Disney Animation Studios and Pixar), the channel also maintains rights to films from other studios. Some films released by Bagdasarian Productions (such as The Chipmunk Adventure and Alvin and the Chipmunks Meet Frankenstein) have also aired on Disney Channel, although most of them are not currently owned by any of The Walt Disney Company's divisions.

Programming blocks[]

Current[]

  • Disney Junior/Mickey Mornings – A weekday morning block of preschool programming from Disney Junior. It first debuted on February 14, 2011, following the closure of Playhouse Disney; the current name and Mickey Mouse-hosted continuity segments were both launched in June 2020, replacing the previous "Disney Junior on Disney Channel" branding.[17]

Former[]

  • Disney Night Time – As The Disney Channel as a premium channel from its launch until April 6, 1997, this block featured programming aimed at older parental audiences during the evening and overnight hours under the banner title "Disney Nighttime". The content seen in these blocks was devoid of sexual and violent content. Programming seen during Disney Nighttime included older feature films (similar to those seen at the time on American Movie Classics, and eventually Turner Classic Movies, with both Disney film titles and movies from other film studios mixed in), alongside original concert specials (featuring artists ranging from Rick Springfield to Jon Secada to Elton John), variety specials and documentaries.[citation needed]
  • The Magical World of Disney – used as a Sunday night umbrella for films and specials on The Disney Channel from September 23, 1990, to November 24, 1996, originally airing exclusively on Sunday evenings at 7:00 p.m. Eastern/Pacific.[18] From December 1, 1996, to 2001, The Magical World of Disney served as the overall branding for Disney Channel's nightly evening lineup of films starting at 7:00 p.m. Eastern/Pacific.
  • The American Legacy – ran on Tuesday evenings at 9:00 p.m. Eastern/Pacific from January 7, 1992, to August 27, 1996. Originally launched in honor of the 500th anniversary of the discovery of the United States,[19] the block featured films, documentaries and specials about the contributions, history and scenic wonders of the nation.
  • Toonin' Tuesday – Running from October 5, 1993, to August 27, 1996, "Toonin' Tuesday" was a weekly program block featuring various animated programs. Each Tuesday from 6:00 to 9:00 p.m. Eastern/Pacific,[20] "Toonin' Tuesday" featured primarily animated films and specials (though reruns of The Charlie Brown and Snoopy Show sometimes aired as part of the block).[20] The block ended on August 27, 1996, due to changes to the channel's programming schedule.[21][22]
  • Bonus! Thursday – From October 7, 1993, to August 29, 1996, The Disney Channel ran a weekly program block called "Bonus! Thursday" (or "Bonus!" for short), which ran each Thursday from 5:00 to 9:00 p.m. Eastern/Pacific.[23][24] The block featured programs aimed at teenagers, including series such as Kids Incorporated, The All-New Mickey Mouse Club, various Mickey Mouse Club serials (including Teen Angel and Match Point), and Eerie Indiana, followed by films and specials.[23][24] The block ended on August 29, 1996, due to changes to the channel's programming schedule.[21][22]
  • Totally Kids Only ("TKO") – an afternoon lineup of live-action and animated series introduced in 1992,[25] which became the overall branding for the channel's daytime children's programs from 1995 to 1996.
  • Triple Feature Friday – ran each Friday starting at 5:00 p.m. Eastern/Pacific from October 8, 1993, to May 30, 1997, featured three separate films – sometimes regardless of each film's genre – that were tied to a specific subject[26]
  • Disney Drive-In – ran each Saturday starting at 1:30 p.m. Eastern/Pacific from October 8, 1994, to August 31, 1996, featured Disney series such as Zorro, Texas John Slaughter and Spin and Marty, followed by Disney films and specials[27] The block ended on August 31, 1996, due to changes in the channel's schedule.[28][29]
  • Block Party – From October 2, 1995, to August 28, 1996, four animated series that previously aired in syndication on The Disney Afternoon (Darkwing Duck, TaleSpin, DuckTales and Chip 'n Dale Rescue Rangers) were rerun together on The Disney Channel as a two-hour programming block called "Block Party", which aired weekdays from 5:00 to 7:00 p.m. Eastern/Pacific.[30] The "Block Party" branding was dropped on September 3, 1996, when Darkwing Duck was removed as the block's lead-in and Goof Troop was added to end the lineup.[28][31] This unnamed block continued to air into 1997.[32]
  • Magical World of Animals[citation needed] – an hour-long block of wildlife series aimed at children that ran from August 1997 to 1999. Promoted as an offshoot of the Magical World of Disney and airing Sunday evenings from 7:00 to 8:00 p.m. Eastern Time, the block consisted of two series: Going Wild with Jeff Corwin and Omba Mokomba.[6]
  • Vault Disney – premiered in September 1997,[6][33] five months after Disney Channel's first major rebrand, replacing the Disney Nighttime lineup. Originally airing only on Sunday nights from 9:00 p.m. to 6:00 a.m. Eastern and Pacific Time,[6] Vault Disney expanded to seven nights a week in September 1998 (the Monday through Saturday editions of the block at this time aired from 11:00 p.m. to 6:00 a.m. Eastern/Pacific; the start time of the block as a whole was moved consistently to midnight daily in September 1999). The vintage programming featured during the late-night schedule changed to feature only Disney-produced television series and specials (such as Zorro, Spin and Marty, The Mickey Mouse Club and the Walt Disney anthology television series),[33] along with older Disney television specials. Older Disney feature films also were part of the lineup from 1997 to 2000 but aired in a reduced capacity. The block also featured The Ink and Paint Club, an anthology series featuring Disney animated shorts, which became the only remaining program on the channel to feature these shorts by 1999, upon the removal of Quack Pack from the schedule. The channel discontinued the block in September 2002, in favor of running reruns of its original and acquired series during the late evening and overnight hours (which comparative to the adult-focused Vault Disney, are aimed at children and teenagers, an audience that is typically asleep during that time period).
  • Zoog Disney – launched in August 1998, a program block that originally aired only on weekend afternoons from 4:00 p.m. to 7:00 p.m. Eastern/Pacific. The hosts for the block were "Zoogs", animated anthropomorphic robot/alien creature-hybrid characters with human voices (some of whom acted like teenagers). The block unified television and the Internet, allowing viewer comments and scores from players of ZoogDisney.com's online games to be aired on the channel during regular programming in a ticker format (which the channel continued to use after the block was discontinued, however, the ticker has been all but completely dropped from on-air usage as of May 2010).[34] From June 2000 to August 2002, the afternoon and primetime lineups on Fridays, Saturdays, and Sundays were branded under the umbrella title "Zoog Weekendz". The Zoogs were redesigned with cel shading and given mature voices in 2000, though the remade Zoog characters were discontinued after less than a year; the entire Zoog Disney block was phased out by September 2002.[35]
  • Disney Replay – "Disney Replay" was a block that premiered on April 17, 2013, featuring episodes of defunct Disney Channel Original Series that premiered between 2000 and 2007 (such as Lizzie McGuire, That's So Raven, The Suite Life of Zack & Cody, and Hannah Montana).[36] Airing Wednesday nights/early Thursday mornings (as a nod to the popular social media trend "Throwback Thursday"), originally from 12:00 to 1:00 a.m. Eastern and Pacific Time, the block expanded to six hours (running until 6:00 a.m. Eastern/Pacific) on August 14, 2014.[37] Programs featured on Disney Replay were added to the WATCH Disney Channel service on August 16, 2014. The block was discontinued on April 28, 2016, and moved to Freeform with a new name: That's So Throwback.
  • Disney XD on Disney Channel – "Disney XD on Disney Channel" is the former branding of two blocks airing on Friday and Saturday nights; an animated block airing Fridays from 9:00 p.m. to 10:00 p.m., showing series mainly exclusive to Disney XD such as Phineas and Ferb, Star vs. the Forces of Evil, Milo Murphy's Law, and DuckTales, and a live-action block airing Saturdays from 10:00 p.m. to 11:00 p.m., airing series such as MECH-X4 and Walk the Prank. It was discontinued as Disney XD's carriage became equivalent to that of Disney Channel.

Bumpers[]

In between regularly scheduled programming and advertisement breaks, Disney Channel features bumpers. These bumpers have varied in content substantially throughout the history of the channel, created using a broad array of artistic methods such as traditional animation, digital animation, claymation, live action, and puppeteering. They have been praised for their high quality composition and ingenuity.[38]

However, they became especially iconic in late 2002, when Disney Channel underwent a major rebranding, including in its bumpers and logo. These bumpers highlighted the iconic 'mouse ears' logo throughout them, featuring various videos that culminated in both the appearance of the logo, alongside a newly introduced theme song, which is regarded as its most recognizable and is still used to this day. This theme song consists of a four-note mnemonic jingle composed by the late Alex Lasarenko, former executive of Tonal Sounds and creative director at Elias Arts.[38][39]

In addition to its logo and jingle, Disney Channel's most recognizable bumper format consists of a celebrity or figure from one of its programs holding a wand and drawing the then-current form of the Disney Channel logo on the screen. This celebrity will introduce their name, the program they are featured on, and finish with the line "And you're watching Disney Channel." Dubbed a 'Wand ID' by fans, this format typically ends in a variation of the mnemonic.[38]

Sports[]

For a period, ESPN's broadcasts of the Little League World Series baseball tournament frequently featured cross-promotion with music-related Disney Channel properties, with past editions having featured collaborations with High School Musical, the Jonas Brothers, Camp Rock, and Phineas and Ferb.[40]

In March 2023, Disney Channel broadcast a live professional sporting event for the first time, carrying a youth-oriented alternate broadcast of a National Hockey League (NHL) game—known as the Big City Greens Classic—as part of ESPN's coverage of the league. The broadcast was themed around the Disney Channel animated series Big City Greens, visualizing data from the league's player and puck tracking system with 3D animated players.[41][42][43]

Related services[]

Current sister channels[]

Disney XD[]

Main article: Disney XD

Disney XD is a digital cable and satellite television channel in the United States, which is aimed at boys and girls (originally aimed at young male audiences) aged 6–14. The channel was launched on February 13, 2009,[44] replacing predecessor Toon Disney; it carries action and comedy programming from Disney Channel and the former Jetix block from Toon Disney, along with some first-run original programming and off-network syndicated shows. Like its predecessor Toon Disney, but unlike parent network Disney Channel and its sister channel Disney Junior, Disney XD operates as an advertiser-supported service. The channel carries the same name as an unrelated mini-site and media player on Disney.com, which stood for Disney Xtreme Digital,[45] though it is said that the "XD" in the channel's name does not have an actual meaning.

Disney Junior[]

Main article: Disney Junior

On May 26, 2010, Disney-ABC Television Group announced the launch of a new digital cable and satellite channel targeted at preschool-aged children called Disney Junior, which debuted on March 23, 2012. The Disney Junior channel – which like Disney Channel (though unlike Disney XD or the channel Disney Junior replaced, Soapnet), is commercial-free – competes with other preschooler-skewing cable channels such as Nick Jr., Qubo and Sprout.[46] The channel features programs from Disney Channel's existing preschool programming library and movies from the Walt Disney Pictures film library. Disney Junior took over the channel space held by Soapnet – a Disney-owned cable channel featuring soap operas – due to that genre's decline in popularity on broadcast television, and the growth of video on demand, online streaming and digital video recorders, negating the need for a linear channel devoted to the soap opera genre. An automated Soapnet feed continued to exist for providers that had not yet made carriage agreements for Disney Junior (such as Dish Network) and those that have kept Soapnet as part of their lineups while adding Disney Junior as an additional channel (such as DirecTV and Cox Communications);[47][48] After a period during which cable providers unwilling to drop the network immediately retained it to prevent subscriber cancellations, Soapnet ceased full operations on December 31, 2013.[49]

The former Playhouse Disney block on Disney Channel was rebranded as Disney Junior on February 14, 2011; the 22 existing Playhouse Disney-branded cable channels and program blocks outside the United States rebranded under the Disney Junior name over the next two years, concluding with the rebranding of the Russian and Chinese versions in September 2013.[50] Disney-ABC Television Group previously planned to launch a domestic Playhouse Disney Channel in the U.S. (which would have served the same target audience as Disney Junior) in 2001,[51] however this planned network never launched, although dedicated Playhouse Disney Channels did launch outside of the United States.

Former sister channels[]

Toon Disney[]

Main article: Toon Disney

Toon Disney launched on April 18, 1998 (coinciding with the 15th anniversary of parent network Disney Channel's launch),[52] and was aimed at children between the ages of 6- and 18 -years-old. The network's main competitors were Turner Broadcasting/Time Warner's Cartoon Network and Boomerang, and Viacom/MTV Networks' Nicktoons. Toon Disney originally operated as a commercial-free service from April 1998 to September 1999, when it became advertiser-supported (unlike Disney Channel). The channel carried a mix of reruns of Walt Disney Television Animation and Disney Channel-produced animated programming, along with some third-party programs from other distributors, animated films and original programming. In 2004, the channel debuted a nighttime program block aimed at children ages 7–14 called Jetix, which featured action-oriented animated and live-action series. During Toon Disney's first year on the air, Disney Channel ran a sampler block of Toon Disney's programming on Sunday nights for interested subscribers. The network ceased operations on February 13, 2009 and was replaced with the Disney XD, a channel aimed to children, which features broader array of programming, with a heavier emphasis on live-action programs.

Other services[]

Service Description
Disney Channel HD Disney Channel HD is a high definition simulcast feed of Disney Channel that broadcasts in the 720p resolution format; the feed first began broadcasting on March 19, 2008. Most of the channel's original programming since 2009 is produced and broadcast in HD, along with feature films, Disney Channel original movies made after 2005 and select episodes, films and series produced before 2009. Disney XD and Disney Junior also offer their own high-definition simulcast feeds.
Disney Channel On Demand Disney Channel On Demand is the channel's video-on-demand service, offering select episodes of the channel's original series and Disney Junior programming, along with select original movies and behind-the-scenes features to digital cable and IPTV providers.
Disney Family Movies Disney Family Movies is a subscription video-on-demand service that launched on December 10, 2008. The service offers a limited selection of movies and short films from the Walt Disney Pictures film catalog for a fee of about $5 to $10 per month, making it similar in structure to Disney Channel's original model as a premium service.[53][54]
Disney Channel App Formerly known as "WATCH Disney Channel" until a June 2016 rebranding, the mobile app and digital media player apps for Disney Channel offer live and on-demand streaming of Disney Channel content online. These apps require users to authenticate with a login from a participating television service provider for access to live video or the newest episodes of a series, though a limited selection of free episodes also are available without a login.[55]

Criticism and controversies[]

See also: Criticism of The Walt Disney Company

Disney Channel has received heavy criticism by some critics and viewers for its programming direction in recent years. When compared to the channel's programming during the 1980s and 1990s, there is now very little, if any, programming featuring classic Disney characters, leading some fans to believe the channel fails to represent its name.

Anne Sweeney,[56] who was president of Disney Channel from 1996 to 2014, has been the target of criticism. Some critics have disapproved of the marketing strategy that was drafted during her tenure, which has resulted in the slanting of the target audience of Disney Channel's programs toward teenyboppers, as well as a decrease in animated programming and an increase in live-action shows and made-for-TV movies.[57] In 2008, Sweeney had stated that Disney Channel, resulting from its multi-platform marketing strategy using television and music, would become "the major profit driver for the [Walt Disney] Company."[58]

The channel has also pulled episodes (even once having to reshoot an episode) that have featured subject matter deemed inappropriate due to its humor, the timing of the episode's airing with real-life events, or subject matter considered inappropriate for Disney Channel's target audience. In December 2008, the Hannah Montana episode "No Sugar, Sugar" was pulled before its broadcast after complaints from parents who saw the episode through video on demand services due to misconceptions regarding diabetics and sugar intake (the Mitchel Musso character of Oliver Oken is revealed in the episode to have been diagnosed with Type 1 diabetes). Portions of that episode were subsequently rewritten and re-filmed to become the season three episode "Uptight (Oliver's Alright)," which aired in September 2009.[59]

In December 2011, Disney Channel pulled episodes of two of its original series from the network's broadcast cycle – the season one Shake It Up episode "Party It Up," and the So Random! episode "Colbie Caillat" – after Demi Lovato (star of So Random! parent series Sonny with a Chance, who was treated for bulimia nervosa in 2010) objected on Twitter to jokes featured in both episodes (the Shake It Up episode, in particular) that made light of eating disorders.[60][61][62][63] On May 17, 2013, the channel pulled "Quitting Cold Koala", a second-season episode of Jessie, prior to its scheduled premiere broadcast, due to parental concerns over a scene in which a character's gluten-free diet leads to him being ridiculed.[64]

Video games[]

In 2010, Disney Channel All Star Party was released for the Nintendo Wii.[65] The four-player mascot party game, in which the stages resemble board games, features characters from Disney Channel programs such as Sonny with a Chance, Wizards of Waverly Place and JONAS L.A. Several video games based on the Disney Channel animated series Phineas and Ferb were released by Disney Interactive Studios. The Disney Channel website also features various flash games incorporating characters from the channel's various program franchises. there has also been games based on Kim Possible and Hannah Montana

International[]

Main article: Disney Branded Television § List of Disney Channels

Disney Channel has established presence in various regions across the Americas, most of Europe, the Middle East, Africa, India, and Japan. Channels were also available in Australia, New Zealand, Italy, United Kingdom and Ireland, Southeast Asia, Hong Kong, Taiwan, and Turkey, but ceased broadcast in the early 2020s, with most content moving to Disney+.[66]

On December 14, 2022, Disney ceased its distribution of programs in Russia in response to the ongoing Russian invasion of Ukraine.[67][68][69][70]

Disney Channel also licenses its programming to air on certain other broadcast and cable channels outside the United States (formerly including Family Channel in Canada), regardless of whether or not a localized channel feed already exists in that country.

See also[]

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References[]

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  5. ↑ Grover 1991, p. 148.
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  24. ↑ 24.0 24.1 The Disney Channel Magazine, Vol. 12, no. 1, December 1993/January 1994: pp. 28, 43.
  25. ↑ The Disney Channel Magazine, Vol. 14, no. 3 (typo in the magazine: should be "no. 2"), April/May 1996: p. 26.
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  27. ↑ The Disney Channel Magazine, Vol. 12, no. 6, October/November 1994: pp. 36, 42.
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  32. ↑ The Disney Channel Magazine, Vol. 14, no. 6, December 1996/January 1997: p. 28.
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Bibliography[]


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