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Coca-Cola Zero

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Coca-Cola Zero
File:Coca-Cola Zero logo.svg
TypeDiet Cola
ManufacturerThe Coca-Cola Company
Country of originUnited States
Introduced2005
ColorCaramel E-150d
FlavorCola
VariantsCoca-Cola Cherry Zero
Coca-Cola Vanilla Zero
Caffeine Free Coca-Cola Zero
Related productsDiet Coke, Pepsi Max, Coca-Cola Zero Sugar
Websitehttp://www.cokezero.com/

Coca-Cola Zero, or Coke Zero, is a product of The Coca-Cola Company. It is a low-calorie (0.3 kcal per 100ml)[1] variation of Coca-Cola specifically marketed to men, who were shown to associate diet drinks with women.[2] It is marketed as having a taste that is indistinguishable from standard Coca-Cola, as opposed to Diet Coke which has a different flavor profile.[3][4]

In the United Kingdom, Germany and Japan,[5] Coca-Cola Zero is being renamed to Coca-Cola Zero Sugar and is being reformulated to taste more like standard Coca-Cola.[6][7]

The Coca-Cola Zero logo has generally featured the script Coca-Cola logo in red with white trim on a black background, with the word "zero" underneath in lower case in the geometric typeface Avenir (or a customized version of it). Some details have varied from country to country.

Ingredients[]

All versions of Coke Zero sold in various countries are based on the same flavoring formula, and all are carbonated. One liter of Coke Zero contains 96 mg caffeine.[8] Additionally, artificial sweeteners are used. In the U.S., this includes aspartame and acesulfame potassium.[9] However, the exact combination of sweeteners and preservatives used varies from market to market.

Sweeteners and health concerns[]

Sodium cyclamate, a relatively inexpensive artificial sweetener banned by the U.S. Food and Drug Administration (FDA) since 1969 and once believed to be a carcinogen, has been used in the Coca-Cola Zero versions produced in Germany, Italy, Spain, Portugal, Venezuela, Chile, and some Central American countries. It was used for a time in Mexico, before a consumer campaign led to its removal from the drink in 2008.[10] In June 2009 Venezuela ordered Coca-Cola to withdraw its Coca-Cola Zero product, as it contained more than the legal levels of sodium cyclamate.[10]

Variants[]

Blacky D as it is known in New Zealand (Reference Phil B) is a flavored variation of Coca-Cola Zero. In late January 2007, it was introduced to store shelves and was widely available throughout the United States before its official debut, which occurred on 7 February 2007 at New York City's Fashion Week.[11] Coca-Cola introduced a vanilla-flavored version, Coca-Cola Vanilla Zero, concurrently with the relaunch of the original Coca-Cola Vanilla in May 2007.[12] Coke Vanilla Zero is available in Australia, New Zealand, and the USA.

In February 2010, Coca-Cola Zéro sans caféine (Caffeine Free Coca-Cola Zero) was released in France.[13] In Japan, Coca-Cola Zero Free was launched in April 2010.[14] In the Netherlands, "Coca-Cola Zero Caffeine Free" has been sold since the start of 2011. In the USA, the product has been sold since July 2013.

File:Coca Cola Zero 02.jpg

Coca Cola Zero 02

Marketing[]

Coke Zero was Coca-Cola's largest product launch in 22 years. The global campaign was done by creative agency Crispin Porter + Bogusky.[15] It is primarily marketed towards young adult males[16][17] and has been nicknamed "Bloke Coke" in the UK.[15] In the U.S., advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are said to associate diet drinks with women.[17] U.S. marketing has also emphasized its similarity in taste to sugared Coca-Cola through a 2007 U.S. viral marketing campaign that suggested the company's executives were so angry over the drinks' similarities, they were considering suing their coworkers for "taste infringement".[17] Continuing the theme, a Coca-Cola Zero ad at Super Bowl XLIII starring Troy Polamalu parodied Coke's iconic "Hey Kid, Catch!" commercial, which is interrupted by two Coca-Cola "brand managers" accusing Polamalu of "stealing" their commercial.[18][19]

In Australia, the product's launch was promoted by a fake front group; the campaign included outdoor graffiti and online spamming that mentioned a fake blog.[20][21] Once exposed, consumer advocates assailed the campaign as misleading and established the Zero Coke Movement[22] to comment on the ethics of Coke's activities.[23]

Coca-Cola Zero sponsors Bundesliga club Borussia Dortmund, the NASCAR Sprint Cup Series Firecracker 400 at Daytona International Speedway in July, and also the Suzuka 8 Hours in Japan, a motorcycle endurance race.[24]

In 2013, Coca-Cola swapped the logo on Coca-Cola, Diet Coke and Coke Zero bottles and cans in many European countries with 150 of local most popular names for a summer-long "Share a Coke" campaign.[25] The same campaign was used in North America the following summer.

In 2014, Coca-Cola relaunched Coke Zero with a "Just Add Zero" campaign in the UK and Ireland.

Christmas 2013 Campaign[]

For Christmas, 2013, Coke Zero launched an interactive website that allowed people to customize the designs of their Christmas sweater.[26] These knitted items of clothing have a significant role in United Kingdom Christmas traditions.[27] The concept behind the campaign was to subtly remind people that ads don't have to focus on the products to convey the warm, inviting essence of the holidays.[28]

On the website, people could detail the cut, pattern, and icons for their sweater.[29] and join a popularity contest.[30] Users could choose from Christmas trees and Santa’s head, to reindeers, sleighs, and turkeys.[31] This initiative was tied to a social media campaign[32] where the top 100 sweater designs with the most votes were manufactured and shipped to the contest winners.[33]

The campaign was a partnership between Coca Cola and an independent advertising network, Droga5 New York.[34]

According to the Coca-Cola Company, the website generated nearly 42,000 sweater designs in its first four days.[35]

Distribution[]

Coke Zero is sold in:

References[]

  1. ↑ "Coke Zero : Ingredients : Nutrition : GDA - Coca-Cola GB". Coca-cola.co.uk. 2010-04-13. Retrieved 2014-01-24.
  2. ↑ "Should Men's Products Fear a Woman's Touch?". HBS. 2013-11-13.
  3. ↑ Coke Zero unveils new ‘taste experiment’ ad - The Drum, 5 April 2013
  4. ↑ FAQ: What's the difference between Diet Coke and Coke Zero? - Coca-Cola, retrieved 6 April 2013
  5. ↑ [1] - Coca Cola Japan, retrieved 1 September 2016
  6. ↑ [2] - Guardian, retrieved 19 April 2016
  7. ↑ [3] - Coca Cola, retrieved 19 April 2016
  8. ↑ "How much caffeine is in Diet Coke, Coca‑Cola and Coke Zero? : FAQ - Coca-Cola GB". Coca-cola.co.uk. 2010-04-13. Retrieved 2014-01-24.
  9. ↑ "Diet Coke vs. Coca-Cola Zero: What's The Difference?". The Huffington Post. AOL. November 1, 2012. Retrieved 28 December 2013.
  10. ↑ 10.0 10.1 Venezuela analysis, 12 June 2009, Venezuela Orders End to Coca-Cola Zero Production
  11. ↑ "Cherry Coke Gets Fresh Jay-Z graciel Remix", Kenneth Hein, BrandWeek, 29 January 2007
  12. ↑ Vanilla Coke is Back!, Business Wire, 25 May 2007
  13. ↑ Le Coca-Cola Zéro sans caféine arrive dans vos verres, CocaColaWeb.fr, 15 February 2010
  14. ↑ Coca-Cola | News: Details, CocaCola.Co.jp, 26 April 2010
  15. ↑ 15.0 15.1 Hickman, Martin (2006-07-04). "Introducing 'Bloke Coke' - is this now the real thing?". London: The Independent. Retrieved 2009-06-12.
  16. ↑ Tungate, Mark (2008). Branded Male: Marketing to Men. London and Philadelphia: Kogan Page Limited. pp. Chapter 3. ISBN 978-0-7494-5011-3.
  17. ↑ 17.0 17.1 17.2 Elliott, Stuart; 5 March 2007; "Can’t Tell Your Cokes Apart? Sue Someone"; The New York Times; retrieved 6 March 2007.
  18. ↑ Hinds, Julie (February 2, 2009). "Super Bowl ads deliver big laughs". Detroit Free Press. Retrieved March 20, 2015.
  19. ↑ "Coke to reprise 'Mean Joe' commercial for Super Bowl". Atlanta Business Chronicle. Retrieved March 20, 2015.
  20. ↑ "Tantillo’s Branding Bite: Pepsi Goes Online (Exclusively)" Marketing Doctor Blog. March 20, 2008.
  21. ↑ "Coke Gets A Zero For Effort" Marketing Doctor Blog. January 25, 2006.
  22. ↑ "The Zero Movement". Tim Longhurst. Retrieved 2006-07-24.
  23. ↑ "The Zero Coke Movement". Archived from the original on July 18, 2006. Retrieved 2006-07-24.
  24. ↑ "Partner".
  25. ↑ "Coca-Cola Gets Personal in Europe with "Share a Coke" Campaign". Brandchannel.com. 2013-05-15. Retrieved 2014-01-24.
  26. ↑ 7 Great Holiday Marketing Campaigns of 2013 Matthew Bushery. The Hubspot. December 2013. Retrieved 9 April 2014
  27. ↑ Coke Zero dares fans to design the ugliest Christmas sweater Kevin Allen. PR Daily. November 2013. Retrieved 9 April 2014
  28. ↑ How to Plan an Epic Christmas Marketing Campaign Zach Kitschke. The Huffington Post. December 2013. Retrieved 9 April 2014
  29. ↑ Coke Zero’s Digital Sweater Generator Calls on Your Inner Knitter AdWeek. November 2013.
  30. ↑ Coca-Cola helps fans create customer tacky Christmas Sweaters for the holidays. Ross Brooks. PSFK. November 2013. Retrieved 9 April 2014
  31. ↑ Create the seasonal horror of your dreams with Coke Zero’s Holiday Sweater Generator Rae Ann Fera. FastCoCreate.com Retrieved 9 April 2014
  32. ↑ Coca-Cola Lets You Create Your Own Ugly Christmas Sweater Anthea Quay. DesignTaxi. November 2013. Retrieved 9 April 2014
  33. ↑ Coke Zero invites users to create their own tacky Christmas sweater Ben Bold. Marketing Magazine UK. November 2013. Retrieved 9 April 2014
  34. ↑ Learn From These 3 top Online Holiday Campaigns Local Surge Media. January 2014. Retrieved 9 April 2014
  35. ↑ ‘Tis the Season for Tacky Traditions: Coke Zero Launches Online Sweater Generator Jay Moye. The Coca-Cola Company Press Center. November 2013. Retrieved 9 April 2014
  36. ↑ "Coca-Cola Amatil records sweet result". The Sydney Morning Herald. 3 May 2006. Retrieved 2007-02-08.
  37. ↑ "Companhia lança Coca-Cola Zero no Brasil". Retrieved 2007-01-16.
  38. ↑ "Entertainment :: Coke Zero launched in Jamaica :: June 16, 2009". The Jamaica Star. 2009-06-16. Retrieved 2012-10-22.
  39. ↑ "Handelsbladet Fk – Kraftig satsing på sukkerfri brus". Retrieved 2006-10-13.
  40. ↑ Diario La República - Online - Gonzalo Cerda: "Puede haber competencia en marcas de una misma empresa"
  41. ↑ "Coca-Cola Zero chega segunda-feira". Retrieved 2005-05-17.
  42. ↑ "Coca-Cola España prepara el lanzamiento de Coca-Cola Zero". Marketing News. Retrieved 2010-02-17.
  43. ↑ "About Coca-cola". 10keythings.

External links[]

Template:Varieties of Coca-Cola Template:Coca-Cola brands Template:Diet sodas

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