Baby (Justin Bieber song)



"Baby" is a song by Canadian recording artist Justin Bieber. It was released as the lead single from the latter half of Bieber's debut album, My World 2.0. The track was written by Bieber with Christopher "Tricky" Stewart and Terius "The-Dream" Nash, both of whom worked with Bieber on "One Time", and also by R&B singer Christina Milian and labelmate, rapper Ludacris.

It was available for digital download on January 18, 2010. The song received airplay directly after release, officially impacting mainstream and rhythmic radio on January 26, 2010. The song is uptempo R&B, blending together dance-pop and hip-hop elements, while using influences of doo-wop music. The song has received positive reviews from critics who complimented the song's effective lyrics and chorus, and commended Ludacris' part and the song's ability to have an urban twist.

The song was a commercial success, peaking at number one in France, and charting in the top ten of the United Kingdom, Canada, the United States, Australia, Norway, Japan, Ireland, Hungary, Belgium (Flanders), Slovakia and New Zealand. The accompanying music video takes place in a mall/bowling-alley setting. The video features several cameos such as Drake, Lil Twist and Tinashe, in which Bieber chases after a girl. As of May 2013, the song has sold 3.9 million digital downloads in the United States.

The official music video is the 23rd most-viewed video all-time on YouTube, and is also, as of 2017, the YouTube video with the most dislikes. It had been the most-viewed from July 12, 2010 until November 24, 2012, when it was surpassed by the music video for "Gangnam Style" by Psy. Bieber performed the song several times, including Saturday Night Live, and the ninth season of American Idol. Bieber also performed an acoustic rendition of the remix version with Drake at the 2010 Juno Awards. The official remix in the United Kingdom features British hip-hop artist Chipmunk.

Background and writing
"Baby" was written by Bieber with Christopher "Tricky" Stewart and Terius "The-Dream" Nash, both of whom worked with Bieber on "One Time", R&B singer and The-Dream's then wife Christina Milian and labelmate, Ludacris. When asked how the collaboration initially came about, Bieber said, "[Ludacris and I] both live in Atlanta. I met him a year prior to this and we figured it was a perfect collaboration for him, so we invited him out to do it." Bieber first premiered the song performing on MuchMusic on December 28, 2009. A few days before the release of the single, Bieber posted an acoustic version of the song to his YouTube with his guitarist Dan Kanterr, similar to the way he did with "Favorite Girl". Billboard said that: "Bieber delivers his characteristically clean vocals with conviction: "My first love broke my heart for the first time / and I'm like, 'baby, baby, baby, no!' I thought you'd always be mine." Also in a review of the acoustic version Bill Lamb of About.com said that "I think the vocals here will convince some that Justin Bieber really does have the vocal chops."

Style and composition
The song is predominantly upbeat, featuring Bieber's R&B vocals over a backdrop containing a dance infused beat, full of keyboard and "disco string" synths. The song is composed in the key of E♭ major with Bieber's vocal range spanning from the low-note of G3 to the high-note of C5. According to Jody Rosen of Rolling Stone, the song "blends winks at Fifties doo-wop with hip-hop chants", comparing the style and the lyrics "My first love broke my heart for the first time/And I was like/Baby, baby, baby, ooooh/I thought you'd always be mine" to fifties ballads like "Tears on My Pillow", "Why Do Fools Fall in Love" and "Earth Angel". Lyrically, Bieber's lines explain his distress over his lost love, and promise to get it back, featured in lines like, "And I wanna play it cool/But I'm losin' you…/I'm in pieces/So come and fix me…". The chorus features the distinct and repetitive "baby, baby, baby, ohhhh (nooooo)" hook. After the second verse, Ludacris comes in with the verse-rap, an anecdote of young love when he was thirteen, as it runs "When I was 13/I had my first love/She had me going crazy/Oh, I was star-struck/She woke me up daily/Don't need no Starbucks…".

A famous section of the song plays "Baby, Baby baby oh. Like baby, baby baby oh". It is the catchphrase of the song that identifies the song.

Critical reception
Nick Levine of Digital Spy felt the song was "no great departure from what he's given us before", but felt the production of Tricky and The-Dream helped give the song a "simple", "big" chorus about "puppy love" that works. Melanie Bertoldi of Billboard said, "The midtempo number's undeniably contagious chorus should keep Bieber's tween fan base satisfied, and Ludacris' brief cameo adds a welcome urban twist." Bertoli went on to say, "The matchup adds a layer of maturity to Bieber's repertoire and should further solidify his growing presence on the charts." Rap-Up magazine said that "the sweet pop fare gets a little street cred courtesy of the teen sensation's labelmate Ludacris." Jody Rosen of Rolling Stone appreciated the song's vintage doo-wop and fifties aesthetic and hip-hop chants, and said the song included "one of the catchiest choruses concocted by the-Dream and Tricky Stewart, the duo behind "Umbrella" and "Single Ladies." Luke O'Neill of Boston Globe had mixed thoughts about the song calling Ludacris' cameo "goofy", and said, the song "effects a musical anachronism, albeit a catchy one, but in this sped-up recycling moment all styles all at once are grist for the mill."

Chart performance
In the United States, "Baby" debuted at number five on the Billboard Hot 100, becoming Bieber's highest charting single in the US. Bieber then went on to surpass this chart position when "Boyfriend" debuted at number two in April 2012. The song was also Ludacris's biggest song to date, solo or featuring, since 2007's "Glamorous". "Baby" was beaten out as the week's highest debut by Taylor Swift's "Today Was a Fairytale", which debuted at number two. The debuting of the pair of songs was just the third time in history that the Hot 100 had two new top-five debuts. The instance had last happened in 2003 when American Idol ' s Ruben Studdard and Clay Aiken's debut singles charted at number one and two. During its first week of radio impact, the song had over 1400 spins, and was the top gainer for mainstream and rhythmic radio formats. The song debuted at thirty-three on the Pop Songs chart on the week labeled February 13, 2010. The song missed out becoming the greatest gainer by one spot, which was Kesha's "Blah Blah Blah". However the following week, the song did collect greatest gainer recognition, jumping to twenty-five on the chart, and has since peaked at sixteen. On August 2, 2010, the song was certified double-platinum by the Recording Industry Association of America for shipments of 2,000,000 units. As of May 2013, the song has sold 3.9 million digital downloads in the United States. With the inclusion of streaming in the RIAA certifications in 2013, the song became the highest certificated single of all time with 12XPlatinum (passing "Candle in the Wind 1997" by Elton John with 11XPlatinum).

"Baby" debuted and peaked on the Canadian Hot 100 at number three, becoming his highest charting single at the time. On the issue dated February 8, 2010, the song debuted in Australia on the official ARIA Singles Chart at number thirty-seven. After twelve weeks of ascending and descending the charts the single reached a peak of three. "Baby" has since been certified platinum by the Australian Recording Industry Association (ARIA) for shipments of 70,000 units. In New Zealand, the song entered the chart at nineteen. After weeks of ascending and descending the charts, "Baby" reached a peak of four. The song dropped to the number five position the following week and after weeks of fluctuating around the chart it attained the number four position once again. It has since been certified platinum by the Recording Industry Association of New Zealand (RIANZ). The song peaked at number three on the UK Singles Chart on the issue date March 14, 2010. The following week, "Baby" fell to number four, but climbed back to its previous peak position of three on the issue date March 28, 2010. In the process of climbing the charts, "Baby" gained a new peak of two on the R&B Singles Chart. As of June 2012, Baby has sold 442,432 copies in the United Kingdom.

Music video
Filming for the music video began during the week of January 25, 2010, in Los Angeles. It was filmed at Universal CityWalk by director Ray Kay, who had previously directed videos for Beyoncé Knowles, Lady Gaga, Alexandra Burke, and Cheryl Cole, among others. Ludacris said that the video "is like a 2010 version of Michael Jackson's "The Way You Make Me Feel"." Bieber said that the video "will capture the song's message of trying to woo back a girl." In explaining the concept of the video, Bieber said, "It starts off, I really like this girl, but we didn't [get] along; we couldn't be together. Basically I want her back and [I'm] kind of going through the whole thing. I'm chasing her around, trying to get her, and she's kind of playing hard to get, but I'm persistent. I keep going." The video premiered exclusively on Vevo on Friday, February 19, 2010. Singer and actress Jasmine Villegas portrays Bieber's love interest in the video. Bieber's friends,  Young Money artists Drake and Lil Twist also appeared in the video, along with Tinashe and jerkin' crew The Rangers.

The video takes place in a mall-like setting with a bowling alley and more. After the video was released, MTV commented on the video being the new version of "The Way You Make Me Feel" saying, "..and the choreography does use a few of Jackson's less-suggestive moves." The MTV review goes on saying, "most of the video takes place in the bowling alley, there are also scenes of Bieber in other settings, hanging out with Luda, doing the moonwalk, messing with his hair and mugging for the camera. Regardless of his lady's apparent frustration with him, Bieber eventually wins her over. The video concludes with the pair walking off into the night holding hands." Rapper Drake appears in the video.

Billboard reviewed the video, saying, "Those new dance moves he's showing off can only mean one thing: all over the world, tweens' hearts are melting right now." In July 2010, the video became the most viewed video in YouTube history until it was surpassed by Psy's hit single, "Gangnam Style", in November 2012. On March 5, 2014, "Baby" became the second video, after "Gangnam Style", to receive 1 billion views on YouTube, and is the 23rd most viewed video on the site, with over 1.6 billion views as of August 2017. Despite this, the video has more dislikes than it has likes. Although the song has received over 7.0 million likes, the song has received over 8.0 million dislikes.

Live performances
Bieber premiered an acoustic version of the song on MuchMusic. He sang the song on VH1's Pepsi Super Bowl Fan Jam, along with other performers Rihanna, JoJo and Timbaland, and on CBS' The Early Show as a part of their Super Bowl programming. He performed the song the first time with Ludacris on BET's SOS: Saving Ourselves – Help for Haiti Telethon, on February 6, 2009, which also aired on VH1, and MTV. During the chorus, he changed the lyrics to "Baby, baby, Haiti", to show support for the cause, and the reason everyone came together for the show. In the week of his album release, he performed the song on The View and 106 & Park. Bieber also performed the song at the 2010 Kids Choice Awards on March 27. Bieber performed the song along with "U Smile" on the eighteenth episode of season thirty five of Saturday Night Live. Bieber performed an acoustic rendition of the song along with a freestyle by good friend Drake at the 2010 Juno Awards. In April 2010, Bieber noted that due to his voice changing, he could no longer hit all the notes in "Baby", and for live performances, the key is lowered. Bieber performed the song live in Sydney, Australia on April 26, 2010, in the Sunrise studios after his public performance was cancelled. Bieber also performed the song on May 11, 2010, on The Oprah Winfrey Show. Bieber performed the song on June 4, 2010, on the Today Show along with "Never Say Never", "Somebody to Love", and "One Time". He performed the song with "Somebody to Love" at the 2010 MuchMusic Video Awards.

Cover versions
Jazz pianist Jacky Terrasson covered "Baby" with his trio on his 2012 album Gouache.

Certifications
$†$ Since May 2013 RIAA certifications for digital singles include on-demand audio and/or video song streams in addition to downloads.