Ogdens' Nut Gone Flake



Ogdens' Nut Gone Flake is the third studio album and first concept album by the English rock band Small Faces. Released on 24 May 1968, the LP peaked at number one on the UK Album Charts on 29 June, where it remained for a total of six weeks. The title and the design of the distinctive packaging was a parody of Ogden's Nut-brown Flake, a brand of tobacco that was produced in Liverpool from 1899 onwards by Thomas Ogden.

Background
Side one of the album is a mix of early heavy rock, with "Song of a Baker"; psychedelic cockney knees-up songs "Lazy Sunday" and "Rene", the opening instrumental title track (which resembles their second single "I've Got Mine", which was a flop in 1965), and the soul-influenced ballad "Afterglow", as it is called on the LP, but is titled "Afterglow of Your Love" on the subsequent single and some compilations.

Side two is based on an original fairy tale about a boy called Happiness Stan, narrated in his unique "Unwinese" gobbledegook by Stanley Unwin, who picked up modern slang from the band and incorporated it into the surreal narrative.

The fairy tale follows Stan in his quest to find the missing half of the moon, after seeing a half-moon in the sky one night. Along the way, he saves a fly from starvation, and in gratitude the insect tells him of someone who can answer his question and also tell him the philosophy of life itself. With magic power, Stan intones, "If all the flies were one fly, what a great enormous fly-follolloper that would bold," and the fly grows to gigantic proportions. Seated on the giant fly's back, Stan takes a psychedelic journey to the cave of Mad John the Hermit, who explains that the moon's disappearance is only temporary, and demonstrates by pointing out that Stan has spent so long on his quest that the moon is now full again. He then sings Stan a cheerful song about the meaning of life.

Because of the album's complexities, it was never performed live; it was performed as a whole once on the BBC's television programme Colour Me Pop on Friday 21 June 1968. Songs featured were "Song of a Baker", "Happiness Stan", "Rollin' Over", "The Hungry Intruder", "The Journey", "Mad John" and "Happydaystoytown". Although the band mimed to the studio recordings, their microphones were left on to capture ad libs.

Packaging
The album was originally released on vinyl in a circular novelty package of a metal replica of a giant tobacco tin, inside which was a poster created with 5 connected paper circles with pictures of the band members. This proved too expensive and not successful as the tins tended to roll off of shelves and it was quickly followed by a paper/card replica with a gatefold cover. Two limited-edition CD releases (including a three-disc deluxe edition in 2006 that included the original mono mix of the album on CD for the first time) went even further by packaging the disc(s) in a circular tin (as the original vinyl release had). Most CD releases use conventional packaging, superimposing the circular artwork on a square booklet.

The award-winning artwork for the album cover was done by Nick Tweddell and Pete Brown, who were art school friends of Ian Mclagan and who had also played in a band with Ian called 'The Muleskinners'.

Controversy
To promote the album, Immediate Records issued an advertisement that parodied The Lord's Prayer. This caused an uproar in the British press, and outraged readers wrote in to voice their anger.

Small Faces

Which were in the studios

Hallowed by thy name

''Thy music come

''Thy songs be sung

On this album as they came from your heads

We give you this day our daily bread

Give us thy album in a round cover as we give thee 37/9d.,

Lead us into the record stores.

And deliver us Ogdens' Nut Gone Flake

For nice is the music

The sleeve and the story

For ever and ever, Immediate

Regarding the advert, Steve Marriott said, "We didn't know a thing about the ad until we saw it in the music papers. And frankly we got the horrors at first.  We realize that it could be taken as a serious knock against religion.  But on thinking it over, we don't feel it is particularly good or bad.  It's just another form of advertising.  We're not all that concerned about it.  We're more concerned in writing our music and producing our records."

Vinyl and CD versions
The original vinyl album includes a segue between the end of "Afterglow" and the beginning of "Long Agos And Worlds Apart". Most CD editions have a different stereo mix, and use the single version of "Afterglow" without the segue. There is also a segue between "Long Agos and Worlds Apart" and "Rene", and this is retained on the CD. Some CD editions also include one or more bonus tracks.

The US Immediate vinyl LP looked the same as the British original, but was printed on flimsy paper stock. The CBS/Immediate issue was always sold in a plastic bag with a foldover snap. The sound on the US was not as bright as the UK or most subsequent CD issues

The 2005 3-disc "tobacco tin" Special Edition includes fully remastered mono and stereo mixes complete with segue, plus an episode of the BBC Radio documentary series Classic Albums in which the band discuss the making of the album. A second 3-disc Deluxe Edition was released in 2012, this time, overseen by surviving members Ian McLagan and Kenney Jones, and featured newly remastered mono and stereo mixes complete with segue, with the third disc full of outtakes and alternate takes, versions and mixes, including some specially mixed from newly discovered original session tapes. In countries other than the UK, however, the 2012 3-disc version was a limited edition and was replaced a year later by a two CD version with conventional packaging, and the stereo mix is omitted completely from the package.

On many reissues, the cover design still spells the title as Ogdens' , but the label and sleeve copy gives it as Ogden's .

The vinyl LP was reissued in 2015 for Record Store Day.

Reception
In 2000 Q magazine placed Ogdens' Nut Gone Flake at number 59 in its list of the 100 Greatest British Albums Ever. The album was featured in the book 1001 Albums You Must Hear Before You Die. Rolling Stone gave the album a positive review.

In other media
The title track was played during the debut trailer for the video game Grand Theft Auto V and was later featured on the in-game Los Santos Rock Radio station.

Track listing
All songs written by Marriott and Lane, except where noted.

Discs one and three of the deluxe edition releases contain the original album in stereo and mono respectively.

Personnel

 * Steve Marriott − lead, harmony, and backing vocals, guitars, harmonica, piano on "Happiness Stan" and "Every Little Bit Hurts", Hammond organ on "Ogdens' Nut Gone Flake", bass guitar on "The Journey", shared lead vocals on "The Hungry Intruder" and "HappyDaysToyTown"
 * Ronnie Lane − harmony and backing vocals, bass guitar, electric guitar on "The Journey", upright bass on "Mad John", lead vocals on "Song of a Baker" and "The Journey", shared lead vocals on "The Hungry Intruder" and "HappyDaysToyTown"
 * Kenney Jones − backing vocals, drums, percussion
 * Ian McLagan − harmony and backing vocals, keyboards, electric guitar and bass guitar on "Long Agos and Worlds Apart", lead vocals on "Long Agos and Worlds Apart"
 * Stanley Unwin – "looney links"
 * Glyn Johns – recording engineer